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Simple Steps for Starting Your Business: Marketing Plan

Presented by Silicon Valley SCORE

So, you have an idea for a business. Now what? Silicon Valley SCORE can help you decide whether and how to proceed.

Designed by successful entrepreneurs who've been in your busy shoes, this mentor-supported program gives you the structure and support you need to set your sights on the future.

Choose as many sessions as you need, though we suggest you attend all 5 sessions to get the most out of this program. 

Session 3: Marketing Plan

The third workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy. For more information about this session, visit Silicon Valley SCORE's website.

Please register for this session at Eventbrite.

Upcoming Sessions:

March 22, Session 4: Financial Projections 

March 29, Session 5: Funding Sources

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