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Silicon Valley SCORE: Simple Steps for Starting Your Business - Session 2

Marketing Plan

The second workshop provides clients with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, clients will know how to: outline their marketing strategy, test their marketing message, choose the right sales channel, and exercise their marketing strategy.

RSVP for this event here:

 This is part two of a four part series

This event is sponsored by Silicon Valley SCORE and The Santa Clara City Library.



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