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Results of Levi’s Stadium Community Outreach and Engagement Initiative to Be Presented on June 21

Outcomes and recommendations will be heard for the first time at a dedicated Special City Council/Stadium Board Meeting this evening

Post Date:06/21/2018 9:40 AM

The City of Santa Clara Stadium Authority Board today will hear a public report detailing the culmination of a months-long effort to seek community feedback on Levi’s Stadium-related issues. The meeting will begin at 5:00 p.m. at Council Chambers, 1500 Warburton Ave., Santa Clara.

Efforts to engage local residents, businesses and near neighbors began in December 2017 when the City of Santa Clara Stadium Authority Board authorized the Lew Edwards Group (LEG) to direct community research and collaborate on engagement pertaining to Levi’s Stadium. LEG, utilizing respected research and polling company EMC Research and in collaboration with Public Dialogue Consortium (PDC), coordinated quantitative and qualitative community engagement programs designed to identify representative views on a variety of issues.

To obtain relevant and comprehensive results, the team took a multi-step approach. First, they conducted an initial survey in January of both citywide residents and residents and businesses in close proximity to the Stadium - “the near-neighbors” – to identify key issues of importance to residents.

Following this initial research, the team engaged in scientific and qualitative community engagement focus groups to further develop input on those issues already identified, as well as others. Finally, EMC Research engaged in a May “solutions” survey for citywide residents to evaluate interest in potential Council/Board actions to address issues raised by the outreach process. An online platform was also created by PDC to inform and engage residents and stakeholders. 

“The result of this engagement effort is invaluable as we, as a Council and Board, shape future policy decisions for Levi’s Stadium,” said Santa Clara Mayor, Lisa M. Gillmor. “Since the stadium opened, we have never sought this type of community feedback and I thank the consultants for the thorough and inclusive process followed. The Council/Board is now poised to make valid, data-driven decisions on community issues surrounding Levi’s Stadium.”  

While specific findings and policy recommendations for Board consideration and further deliberation will be reviewed at the Special Joint City Council/Stadium Board meeting on June 21st, overall, the vast majority of Santa Clara residents expressed satisfaction with the City and level of services provided. While residents are dissatisfied with some of the more disruptive impacts of the stadium, general stadium-related issues are not “top-of-mind” concerns in relation to other regional issues, such as generalized traffic concerns and the high cost-of-living in the region.

“The Board was clear on their desire to have a transparent, independent and comprehensive process to gather statistically valid public views on a variety of issues related to Levi’s Stadium,” said City Manager/Executive Director, Deanna J. Santana. “The results of this effort confirm that we have a very engaged community and I want to thank all the participants for their time and participation.”

As expected, stadium-related issues have a higher intensity among the near-neighbor population to the stadium.  Residents expressed support for specific solutions to community concerns, particularly related to parking, traffic, and neighborhood security. Residents are satisfied with the existing curfew system at the stadium, but are open to changes and additional community engagement on that issue.

Representatives from LEG, PDC, and EMC will present the final report detailing full methodology, results, and recommendations to the Council/Stadium Authority Board at the meeting. The Council/Stadium Authority Board remains committed to engaging the community, and partnering effectively with the 49ers to continue the conversation and work toward solutions.


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