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Silicon Valley Power Launches 2018 Strategic Plan

Post Date:12/05/2018 9:35 AM

Ten-year strategy includes 30 strategic initiatives focused on utility performance excellence, customers engagement and satisfaction, progress and innovation focus, and community and environmental stewardship

CONTACTS: Kathleen Hughes, Sr. Division Manager – Customer Engagement, 408-615-6632 or; Lenka Wright, Director of Communications, 408-615-5515 or 

SANTA CLARA, Calif. – At the Tuesday, Dec. 4 meeting, the City Council unanimously adopted Silicon Valley Power’s 2018 Strategic Plan that will address the challenges facing the utility over the next 10 years. The plan allows the City of Santa Clara’s electric utility to be agile, transparent and accountable as SVP prepares for future challenges. Since its beginnings as a municipal electric utility in July 1896, SVP has grown to become the 4th largest not-for-profit electric utility in California.

“The electric industry is rapidly changing and undergoing a transformation from a centralized resource grid toward an increasingly decentralized electrical grid,” said John Roukema, Chief Electric Utility Officer. “Through this fundamental shift, utilities are experiencing increasing amounts of distributed energy resources and intermittent renewable energy such as wind and solar, shifting variability in energy supply, and greater customer choice. To maintain a competitive advantage and respond to these changes, SVP developed the 2018 Strategic Plan to ensure continued success into the next decade.”

In the coming years, the electric industry is facing challenges in technology and innovations, changing energy mix, increased customer expectations, California policy and regulations, and workforce challenges. Through the 10-year strategic plan, SVP developed over 30 strategic initiatives in four distinct areas:

  • Utility Performance Excellence – The Effective Business Process Management Initiative will evaluate, enhance and document critical business processes, and implement the improved processes. The initiative will maintain continuous improvement through periodic review protocols with data from utility benchmarking partners.
  • Customer Engagement and Satisfaction – This initiative acknowledges the need to routinely and fully communicate with stakeholders/customers, and collect their feedback on the opportunities and challenges facing their utility. The upcoming Customer Portal Initiative aims to enhance methods of customer engagement with a more convenient, 24/7 online access to current usage along with detailed information to track energy uses, schedule customer alerts and online bill payment.
  • Progress & Innovation Focus – This strategic area requires targeted and dedicated staff resources to filter and vet creative project ideas and emerging technologies on a regular basis, eliminate or approve concepts, and generate actionable plans. The planned five-year Technology Strategic Plan initiative will enable a cross-cutting team to develop a comprehensive plan and roadmap, focusing on utility technology deployments that will improve day-to-day operations and enable the integration of emerging technology on the grid.
  • Community and Environmental Stewardship – This initiative focuses on SVP’s leadership role in the City’s Smart City Planning and alignment with broader community goals related to energy, sustainability and the City’s Climate Action Plan.

The plan incorporates customer and stakeholder input from an extensive outreach process that began in spring 2018. SVP broadly engaged with the community, large customers, local businesses, the City Council, City executive leadership, and employees to determine the strategic direction of SVP. 

About the City of Santa Clara

Located at the heart of Silicon Valley about 45 miles south of San Francisco, the City of Santa Clara truly is “The Center of What’s Possible.” Incorporated in 1852, Santa Clara covers an area of 19.3 square miles with a population of 120,000. Santa Clara is home to an extraordinary array of high-tech companies, including Applied Materials, Hewlett-Packard, Intel, Nvidia, Oracle, and Ericsson. The City of Santa Clara is also home to Santa Clara University, California’s Great America Theme Park, and Levi’s® Stadium, home of the San Francisco 49ers and Super Bowl 50. For more information, go to

About Silicon Valley Power

Silicon Valley Power (SVP) is the trademark adopted for use by the not-for-profit electric municipal utility of Santa Clara, CA, serving residents and businesses for over 120 years. SVP provides power to nearly 55,000 customers, including Intel, Oracle, Levi’s Stadium, Owens Corning, Marvell Semiconductor and NVIDIA at rates 22 to 48 percent below neighboring communities. See more at:



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