The City of Santa Clara's Vote Ethics campaign is part of the City's ongoing Ethics & Values Program. At the heart of the Vote Ethics program is the City's Code of Ethics and Values developed by the community and City officials. During the past six municipal elections, the City has held workshops for candidates, their campaign workers and supporters to discuss ethical campaign strategies. Each election cycle the program takes the next step to include outreach to the voters themselves, through the Vote Ethics campaign, asking voters to pay close attention to candidates' campaign conduct and to hold them accountable at the ballot box for conducting political campaigns that can be hard-hitting, but are also issue-oriented, honest, fair and respectful.
The City's Vote Ethics public education outreach is nonpartisan and nonpolitical. It does not tell voters how to vote. Instead, it provides voters with tools to make a candidate's ethics and values an important part of the voting decision. It encourages voters to look to the candidate's campaign for evidence of trustworthy leadership, a commitment to the City's Code of Ethics & Values, and the capacity to lead the Ethics & Values program. Vote Ethics provides voters with tools so they can tell who is conducting a campaign that focuses on issues, qualifications, and vision, not on misleading attacks meant to deceive voters. The program focuses on practical ways to recognize fair and unfair campaigning so that voters have that knowledge before they cast their ballots.
Below are links to public outreach materials that have been utilized in the Vote Ethics campaign.
2014 Santa Clara Resident Outreach:
- "Are You Registered to Vote" utility bill insert sent to all municipal utility customers in April.
- "Get in the Know!" utility bill insert sent to all municipal utility customers.
- "Who Votes in the City of Santa Clara" direct mail piece sent to every address in the City.
- "Vote Ethics" utility bill insert sent to all municipal utility customers in September and October.
- "2014 Good Government Guide" - Inside Santa Clara's September issue.
- "How do you separate fact from fiction in a political campaign?" sent to every resident in the City.
- "Vote Smart" sent to all registered voters in the City.
2014 Published Articles in the Santa Clara WEEKLY:
- "Gaining Campaign Knowhow" published 2/5/14.
- "Santa Clara Connects with eNotify" published 3/12/14.
- “Voter Registration is Easier Than Ever” published 4/16/14.
- "City Commissions: Public Service and Personal Growth" published 5/14/14.
- "Community Volunteer Opportunities Website Launched" published 7/2/14.
- "Nomination Period Opens for November 2014 Municipal Election" published 7/16/14.
- "Democracy Santa Clara Style" published 8/27/14.
- "City to Sponsor Three Televised Candidates Forums" published 9/10/14.
- "Mayor and Council Candidate Ballot Statements Posted Online" published 10/29/14.
2014 Newspaper Advertisements:
"One Vote Can Make a Difference" published in the Santa Clara WEEKLY on 5/7/14
and 5/14/14. Translated into Spanish and published in the El Observador on 5/9/14. Translated into Mandarin and published in the World Journal on 5/8/14. Translated into Korean and published in the Korea Times on 5/8/14. Translated into Vietnamese and published in the Viet Tribune on 5/5/14. Translated into Tagalog and published in the Asian Journal on 5/9/14. Translated into Hindi and published in India West on 5/9/14. Translated into Portuguese and published in the Portuguese Tribune on 5/1/14.
"Read the Fine Print on Political Mailers" published in the Santa Clara WEEKLY on 10/29/14.
2014 Vote Ethics Video Newsbriefs:
City Council Reports:
- (January-July 2014) Program to Increase Community Engagement
- Community Engagement Report Video
- (July-November 2014) Vote Ethics
- 2014 Voter and Community Engagement Program
- 2014 Voter and Community Engagement Timeline
Voter Information Links:
Campaign Information and Regulations:
- Campaign Filings
- Political Sign Regulations
- Regulations Pertaining to Campaign Contribution & Expenditures
- Voluntary Campaign Expenditure Limit
- Candidate Guide to Building Public Trust
- Election Information
- 2014 Preliminary Candidates Guide
- 2014 November Election Candidates
- 2014 Candidate Forums