Election Public Outreach Materials
The City of Santa Clara's Vote Ethics campaign is part of the City's ongoing Ethics & Values Program, which celebrates its 14th year in 2012. At the heart of the Vote Ethics program is the City's Code of Ethics and Values developed by the community and City officials. During the past five municipal elections, the City has held workshops for candidates, their campaign workers and supporters to discuss ethical campaign strategies. Each election cycle the program takes the next step to include outreach to the voters themselves, through the Vote Ethics campaign, asking voters to pay close attention to candidates' campaign conduct and to hold them accountable at the ballot box for conducting political campaigns that can be hard-hitting, but are also issue-oriented, honest, fair and respectful.
The City's Vote Ethics public education outreach is nonpartisan and nonpolitical. It does not tell voters how to vote. Instead, it provides voters with tools to make a candidate's ethics and values and important part of the voting decision. It encourages voters to look to the candidate's campaign for evidence of trustworthy leadership, a commitment to the City's Code of Ethics & Values, and the capacity to lead the Ethics & Values program. Vote Ethics provides voters with tools so they can tell who is conducting a campaign that focuses on issues, qualifications, and vision, not on misleading attacks meant to deceive voters. The program focuses on practical ways to recognize fair and unfair campaigning so that voters have that knowledge before they cast their ballots.
Below are links to some of the public outreach materials that have been utilized in the 2012 Vote Ethics campaign.