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News Review
After two months, Stadium Builders License accounts hail from 42 states and 415 California cities
Many 49ers Faithful praise relocation experience
Posted Date: 8/27/2012

(SANTA CLARA, CALIF)-- It is two years until the 2014 opening of the new stadium in Santa Clara, and it is also the two-month mark for Phase II of the Stadium Builders License (SBL) process. Some interesting statistics and fun facts are emerging.

  • The new stadium includes SBL buyers from 42 states and 415 different cities in California.
  • Nevada is the state with the second most purchasers
  • Approximately 25 percent of the SBL buyers are women.
  • The longest running season ticket account is the Kinney family, whose clan first purchased tickets in 1946.
  • The oldest SBL holder is 90 years old, from Harrington, CA.
  • The youngest SBL holder is 21 years, old from Milpitas, CA.
  • 477 SBL purchasers had seats at Kezar.

Legends Premium Sales, the company hired to market the seats and suites at the new stadium, launched its reserved seat sales campaign in June. The company promised the Stadium Authority that its sales executives would be available to personally meet with each current Candlestick season ticket holder. So far, the sales team has met with 56 percent of account holders.

Al Guido, Vice President of Sales and Service for Legends, said when the team secured financing and moved the stadium opening to 2014, a year early, the sales effort had to establish an expedited schedule too.

“Originally, we had expected a 2015 opening,” said Guido, “but the announcement earlier this year to accelerate the construction changed everything. I am proud that we are meeting our goal to have personal contact with every customer.”

Some extraordinary statistics are related to that goal. More than 7,000 face-to-face presentations with season ticket holders have occurred since January of 2012. The sales staff is working seven days a week to meet the demand.

Guido acknowledged that change is hard, but he offered proof that hundreds of current season ticket holders appreciate the planning that went into the relocation process for the new stadium. For example, he cited Shauna Baker, who has been an account holder since 1963.

“I was nervous about the new stadium for my team,” Mrs. Baker said. “I am a member of the 49ers Faithful, and I have been a season ticket holder for 49 years. Our family cheered them at Kezar, shouted and cried at Candlestick, and now we can't wait to see the team play in the new building in Santa Clara.”

Another member of the Faithful, The Kinney Family, is making sure the fourth and fifth generations of their family will be cheering the team at the new stadium.

“Our grandfather was an original ticket holder in 1946, and he had six grandchildren,” said Bob Kinney. “He was one of the first season ticket holders in Kezar. Now, my two brothers and I are going in together to buy two SBLs and our children will inherit them to carry on the legacy.”

Wait list sales will open in the Fall. If you are interested in purchasing an SBL in the new stadium and are not a current Candlestick season ticket holder, please join the wait list at or call 415-GO-49ers for more information.

The stadium in Santa Clara will be the new home to the San Francisco 49ers. It was designed by HNTB and is being built by Turner/Devcon; the stadium is expected to be one of the world's best outdoor sports and entertainment centers, setting the standard for the next generation of sports venues. The $1.2 billion venue will have 1.85 million square feet, seat approximately 68,500 and will feature an expected 165 luxury suites and 9,000 club seats. It was designed to be a multi-purpose facility with the flexibility to host a wide range of events including, domestic and international soccer, college football, motocross, concerts and various civic events, and will be expandable for major events such as the Super Bowl. For more information, go to

Carey Marin  
(408) 915-8049