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49ers Name Pepsico Exclusive Beverage and Snack Partner
Pepsi gives 49 fans a chance to win once-in-a-lifetime experiences through special gold can promotion
Posted Date: 7/30/2013
(SAN FRANCISCO and WHITE PLAINS, N.Y.) – July 30, 2013 – The San Francisco 49ers today announced a multi-year relationship making PepsiCo the official and exclusive non-alcoholic beverage and snack provider for the team and the new Levi’s® Stadium. PepsiCo is one of the stadium’s 10 founding partners, with this deal encompassing PepsiCo’s portfolio of iconic brands such as Pepsi, Frito-Lay, Quaker, Gatorade and Tropicana.

“PepsiCo is an ideal partner for the 49ers because of its unique understanding of sports and inventive marketing initiatives. Now, by expanding our relationship to include PepsiCo’s full portfolio of foods and beverages, we will be able to enhance the fan experience in more ways than ever before,” said 49ers Chief Executive Officer Jed York. “We’re excited to team up with PepsiCo during this important time in 49ers history and welcome this world-class company as one of our founding partners at Levi’s® Stadium.”

“We’re looking forward to working with the San Francisco 49ers -- one of the NFL’s most celebrated franchises -- as the team pursues its sixth Super Bowl title,” said PepsiCo North America Beverages Chief Marketing Officer Simon Lowden. “Being part of both the 49ers momentous send-off from Candlestick Park and opening of Levi’s® Stadium is a true honor. The strength and popularity of our food and beverage brands paired with the passion and loyalty of 49ers fans is a truly winning combination.”

To commemorate the 49ers last season this year at Candlestick Park, PepsiCo is giving fans the chance to win unique experiences with the limited-time “Here’s to a Golden Era” Pepsi can promotion. From Aug. 12 to Oct. 5, 49 gold cans will be placed in specially marked Pepsi and Diet Pepsi packs available at participating retailers throughout Northern California. Prizes for purchasing a gold can include once-in-a-lifetime fan experiences such as VIP tailgates, behind-the-scenes stadium tours and chances to meet current and former players.

Additionally, local consumers can also visit Pepsi displays in participating retailers for more information on how to win one of 4,949 other pieces of team-branded gear.

This new agreement builds on previous relationships the 49ers had with PepsiCo’s Frito-Lay and Gatorade brands. Beginning with the 2013 season, PepsiCo’s full lineup of food and beverage brands will now have exclusive marketing rights for the 49ers, including mobile, TV and digital assets, and local media and retail promotional opportunities. PepsiCo gains exclusive selling, dispensing and serving rights at Levi’s® Stadium when it opens for the 2014 season. PepsiCo also will brand the North fan deck, which will sit on the uppermost level of the new stadium and span the length of the end zone.

San Francisco 49ers running back Frank Gore and linebacker NaVorro Bowman will join Pepsi for the 2013 season, adding to a long list of professional PepsiCo athletes. PepsiCo is also a long-term, official partner of the National Football League.

About the San Francisco 49ers
The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has six conference championships and 19 divisional championships and was the first major league professional sports team to be based in San Francisco over 60 years ago. Please visit www.49ers.com and follow the 49ers on Facebook and Twitter @49ers.

About Levi’s® Stadium
Levi’s® Stadium will not only be the new home to the San Francisco 49ers, but it will also serve as one of the world’s best outdoor sports and entertainment venues. It was designed by HNTB and is being built by Turner/Devcon for the Santa Clara Stadium Authority. The $1.2 billion venue will have 1.85 million square feet, seat approximately 68,500 and will feature an expected 165 luxury suites and 8,500 club seats. It was designed to be a multi-purpose facility with the flexibility to host a wide range of events, including domestic and international soccer, college football, motocross, concerts and various civic events, and will be expandable for major events such as the Super Bowl. For more information, go to http://www.levisstadium.com/

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com

PepsiCo Contacts:
Gina Anderson – (914) 767-7690 – gina.anderson@pepsico.com  

49ers Contacts:
Talia Malik – (408) 986-4891 – talia.malik@49ers.com
Bob Lange – (408) 562-4987 – bob@49ers.com