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49ers Announce Sony as Stadium Partner
Posted Date: 12/11/2012

The San Francisco 49ers and Sony announced the global entertainment company will be the official consumer electronics partner for both the club and the new Santa Clara Stadium. As part of the multi-year agreement, Sony also becomes the presenting partner of the 49ers Hall of Fame, an integral part of the fan experience in the new stadium.

“Sony has a well-deserved reputation for leading innovation and quality performance, and its all-around leadership in entertainment experiences will help make this stadium the premier outdoor sports and entertainment venue,” said 49ers Chief Executive Officer Jed York. “Together with Sony, the 49ers are committed to creating the ultimate game-day experience, as we are building a fan-friendly, technologically-advanced stadium that embodies the finest of Silicon Valley and the Bay Area. Sony’s experience in consumer electronics, professional products and entertainment will make the 49ers Hall of Fame and the new Santa Clara Stadium must-stop destinations for fans and guests of all ages.”

The partnership with Sony centers on maximizing the entertainment value provided to fans, using Sony’s advanced technology to create personal, engaging, compelling and interactive experiences for the 49ers Faithful fans, both online and in the stadium. Using products and services from Sony’s consumer and professional business divisions, both the stadium and the Hall of Fame will deliver unique experiences, including Sony’s industry leading emerging technologies like 4K Ultra HD cameras and displays, providing visuals with four times the resolution of Full HD.

“As a proud leader and an innovator in entertainment, Sony is pleased to partner with the San Francisco 49ers, proven winners and innovative leaders in football and sports entertainment,” said Phil Molyneux, president and chief operating officer of Sony Electronics. “We’re excited to be part of the team’s winning tradition, and will be working closely with the 49ers and its fans to develop in-stadium, at-home, and mobile entertainment experiences for the 49er Faithful that are second to none, not only in the NFL, but anywhere.”

The new Santa Clara Stadium will not only be the new home to the San Francisco 49ers, but it will serve as one of the world’s premier outdoor sports and entertainment venues. It was designed by HNTB and is being built by Turner/Devcon. The $1.2 billion venue will cover 1.85 million square feet, seat approximately 68,500 and will feature an expected 165 luxury suites and 9,000 club seats. It was designed to be a multi-purpose facility with the flexibility to host a wide range of events including, domestic and international soccer, college football, motocross, concerts and various civic events, and will be expandable for major events such as the Super Bowl.

The new Santa Clara Stadium will feature a 20,000-square-foot educational and innovative Hall of Fame, consisting of multiple galleries in which extraordinary exhibits about the 49ers stories, legacy, and mystique come alive. Cutting-edge technologies will be used in many of the interactive exhibits throughout the galleries.

For more information, visit www.newsantaclarastadium.com.

About Sony Electronics
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for both consumer and professional markets. Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA LCD high-definition and 4K Ultra HD televisions, Cyber-shot digital cameras, Alpha Digital SLR cameras, Handycam camcorders and Walkman personal stereos. Sony is also an innovator in the IT arena with its VAIO personal computers, Reader devices and Sony Tablets; and in high-definition professional broadcast equipment, highlighted by the XDCAM HD and CineAlta lines of cameras and camcorders, and the SXRD 4k digital projector. For more information, visit www.sony.com/news or join the Sony Community: www.sony.com/blog; www.facebook.com/SonyElectronics; www.twitter.com/SonyElectronics; www.youtube.com/SonyElectronics; and www.pinterest.com/SonyElectronics 

About the San Francisco 49ers
The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and won each Super Bowl contest it entered, earning five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has five conference championships and 18 divisional championships and was the first major league professional sports franchise to be based in San Francisco over 60 years ago. For more information, visit www.49ers.com.

Sony Contacts:
Elizabeth Boukis - (408) 352-4593 - elizabeth.boukis@am.sony.com
Ray Hartjen - (408) 352-4818 - ray.hartjen@am.sony.com

49ers Contacts:
Talia Malik - (408) 986-4891 - Talia.Malik@49ers.com
Bob Lange - (408) 562-4987 - bob@49ers.com