Rebranding Santa Clara
For the past several months, the City of Santa Clara has been preparing to undergo a rebranding. The next step in this exercise is to evaluate how we will position ourselves strategically. On Tuesday, August 19th a presentation will be made to the City Council at the 5 p.m. Study Session, and at the Marketing Committee meeting scheduled on Wednesday, August 20th, we will review two brand positioning options, presented by our brand consultancy, along with taglines that would be used in marketing, PR and event communications. We invite you to attend either of these important meetings to join the conversation.