Santa Clara Tourism Improvement District Assessment

The Santa Clara Tourism Improvement District (SCTID) is a benefit assessment district established to fund sales and marketing promotion efforts for lodging businesses within the SCTID established boundaries.

The Santa Clara Tourism Improvement District was initially formed in 2005 pursuant to the Parking and Business Improvement Law of 1989 and includes 11 hotels near the Santa Clara Convention Center: AC Hotel Santa Clara, Avatar Hotel, Delta Hotel by Marriot, Element Santa Clara, Embassy Suites, Hilton Santa Clara, Hyatt Centric Silicon Valley, Hyatt House, Hyatt Regency, Marriott Santa Clara, and TownePlace Suites by Marriott.

On May 25, 2021, at the request of the lodging businesses, Santa Clara City Council voted to establish the Santa Clara Tourism Improvement District (SCTID) pursuant to the Property and Business Improvement District Law of 1994, Streets and Highways Code Section 36600 et seq. to fund sales and marketing efforts for convention and group business travel. The SCTID was formed for a five-year term, July 1, 2021 – June 30, 2026.

SCTID activities are funded by a 2% assessment on gross short-term (30 days or less) room rentals (10 rooms or more) on lodging businesses and ensures funding for Silicon Valley/Santa Clara DMO, Inc. dba Discover Santa Clara^TM. Discover Santa Clara^TM serves as the SCTID’s Owners’ Association and coordinates the SCTID’s administrative, sales and marketing efforts. Discover Santa Clara^TM will expend SCTID funds on sales, marketing, and other programs as authorized by the SCTID’s Management District Plan. All activities will be specifically designed to benefit lodging businesses paying the assessment in Santa Clara by attracting overnight visitors.

SCTID assessments are payable to the City of Santa Clara on a quarterly basis on or before the last day of the month following the close of each calendar quarter. Assessed lodging business which are delinquent in paying the assessment are subject to penalties and interest as outlined on page 12 of the SCTID Management District Plan and will be billed for separately by the City.

Forms (Effective July 1, 2022)

• Santa Clara Tourism Improvement District Assessment Form
• Santa Clara Tourism Improvement District Exemption Form
• Government Employee Exemption Form
• 30 Day Exemption Form

Questions? Please contact us at:

City of Santa Clara
Accounting Services
1500 Warburton Avenue
Santa Clara, CA 95050
Phone: (408) 615-2371

For more information on Discover Santa Clara™:

Discover Santa Clara™
5001 Great America Parkway
Santa Clara, CA 95054
Email: DSCAdmin@discoversantaclara.org
Phone: (408) 748-7095
https://www.linkedin.com/company/discover-santa-clara
https://www.discoversantaclara.org