About the Banner Policy

The City Banner Policy grants permission to temporarily occupy designated banner locations on City property for the purpose of providing notice to residents and visitors of Santa Clara about City-sponsored, City-funded, Citywide special events and to promote amenities and services relating to recreational, cultural, athletic, education, entertainment or social services throughout the City but are limited to non-commercial, non-political and of a non-religious nature.

• View Banner Policy 004 for the restrictions and regulations.
• Banner permits on City property must be approved, scheduled, and coordinated by the City Manager’s Office.
• Applicants are responsible for all costs associated with banner fabrication and installation.
• The banner permit fee is subject to the Annual Fee Schedule as adopted by the City Council.

Maps

Please note that the following maps may not reflect the current availability for banner poles. Please inquire with staff.

• View map of El Camino Real Street Banners
• View map of Great America Parkway and Tasman Drive

Street Pole Banners: El Camino Real, Great America Parkway & Tasman Drive

• Banners on City-owned light pole requirements:
  • Must be vertical and measure not more than 84 inches high by 30 inches wide for the light poles along Great America Parkway
  • Must be vertical and measure 84.5 inches high by 30 inches wide for the light poles along El Camino Real.
  • Tops and bottoms must be hemmed with pockets deep enough to accommodate the bracket hardware and with openings at the ends.
  • Banners must be made of durable cloth, canvas or vinyl.
• Banners promoting specific events cannot be hung more than 30 days prior to the start of the event and must be removed within five (5) days after the completion of the event.
• Once approved, applicant must arrange for the production of the banners and for a contractor to install and remove the banners, at no cost to the City.

Display of Free-Standing Signs at City Parks

Display of free-standing signs are allowed on public property at the following locations and must be approved by the Parks & Recreation Department. For questions, email PRcustomerserve@Santaclaraca.gov or call 408-615-3140. 

Apply for a permit for display free-standing signs

•  Civic Center Park, Central Park and Live Oak Park on special display stands
• Larry J. Marsalli Park Fence: Located at the corner of Lafayette Street and El Camino Real and are limited to advertising local public events which are non-commercial, non-political, and of a non-religious nature.
• The event must be free of charge or aimed at raising funds for a Santa Clara nonprofit sponsor.
• The display free-standing signs on public property must be approved, scheduled and coordinated by the Parks and Recreation Department

Apply for Banner Permit

1. View the Banner Application for street pole banners (El Camino Real, Great America Parkway, Tasman)
2. Provide vendor contact for installation of banners on the application. Vendor is required to obtain a City of Santa Clara business license in order to install banners. Apply for business license.
3. A completed banner design/artwork(text and graphics) must be submitted to the City Manager’s Office at time of application.
4. Upon approval of permit, an invoice will be provided, and applicant may not install until proof of application fee is paid from the Finance Department

For More Information

For any questions on the application or policy, email Maria Le, Assistant to the City Manager at mle@santaclaraca.gov or call the City Manager's Office at (408) 615-2220.